Personal Attributes

Financial

Advertising Account Executive

To become an advertising account executive, you need:

• Well spoken with written communication skills
• Strong presentation and negotiation skills
• Confidence, tact and a persuasive manner
• Good organisational and time management skills
• Good people skills
• The ability to lead and motivate a team
• A willingness to work long hours, often under pressure
• A professional manner
• Good business sense and the ability to work to budgets

Technical

Advertising Media Planner

To become an advertising media planner, you will need:

• Well spoken and written communication skills
• Research skills
• Strong presentation and negotiation skills
• Confidence, tact and persuasiveness
• The ability to analyse and interpret statistics
• Good IT skills
• Good people skills to work well as part of a team and with a range of clients
• The ability to work under pressure and to deadlines
• A professional manner
• An understanding of business and different types of media

Editorial

Art Editor

To become an art editor, you should have:

• Creativity
• An understanding of the magazine industry
• Confidence to present your ideas
• The ability to work to tight deadlines and within budget
• Excellent IT skills
• The ability to explain your ideas clearly to other staff
• Attention to detail
• Organisational and time management skills
• The ability to work well as a team

Creative

Graphic Designer

To become a graphic designer, you will need:

• Creativity and imagination
• IT skills
• Drawing skills
• An ability to find practical solutions to problems
• Knowledge of printing techniques and photography
• The ability to manage your time, meet deadlines and work within a budget
• An understanding of current trends and styles
• Excellent communication skills
• Good spelling and grammar

Managerial

Marketing Manager

As a marketing manager, you should have:

• Excellent spoken and written communication skills
• A creative approach
• Good organisational and planning skills
• The ability to lead and motivate a team
• Drive, motivation and initiation
• The ability to work under pressure and to deadlines
• The confidence to sell your ideas
• Attention to detail
• Good business sense and budgeting skills

Marketing

Market Research Executive

To be a market research executive, you'll need to have:

• Excellent mathematical and computer skills
• The ability to analyse and interpret statistics
• Good communication and people skills
• Written communication skills for reporting and designing questionnaiers
• Creative problem solving skills
• Accuracy and attention to detail
• Good organisational and time management skills
• The ability to work well under pressure
• Initiative and teamwork skills
• An interest in psychology and behaviour
• Business awareness

Sales

Sales Representative

To be a sales representative, you should have:

• Excellent sales and negotiation skills
• Good communication and people skills
• Confidence and motivation
• Determination and the drive to work towards targets
• The ability to work well on your own and as part of a team
• Good organisational and time management skills
• The ability to deal with customers who turn you down
• Attention to detail
• The ability to develop in-depth knowledge about your products and markets
• Good business sense and a professional manner

Overall, there are some common personal attributes that all media bosses are generally looking for in their potential employees. These are:

• Formal - professional
• No swearing
• Act in a mature manner
• Good concentartion
• Polite
• Good hygiene
• Good appearances - smart dress sense
• Good time keeper
• Positivity
• Hard working
• Confident
• Open minded
• Team player