Financial
Advertising Account Executive
What you are expected to do: Meet clients to discuss their advertising needs, working with account planners to come up with a campaign that meets the client's needs and budgets, presenting campaign ideas and costs to clients, briefing the creative team that produces the words and artwork, solving problems and making sure that the clients' deadlines are met, checking and reporting the campaign's progress, managing the account's budget and invoicing the client.
Job Requirements: Most new advertisng account executives have a degree and you can also get into the job at a Higher Level, as well as through qualifications and personal skills.
Income: Starting salaries are at around £18,000 to £24,000 a year. With experience, this normally rises to between £30,000 to £45,000 a year. With extensive experience, this could rise to about £48,000 or more.
Working hours and conditions: You will usually work from Monday to Friday, from 9am to 5pm. you can work for longer hours when you have deadlines to meet. You will be based in an office, but may also travel to meet clients.
Technical
Advertising Media Planner
What you are expected to do: Work with the art director to create original ideas that fit the brief, research how the target audience uses different media like TV, radio, magazines, social media and the internet, plan the best times and places to show advertisements, present plans and costs to clients, work closely with creative teams, researchers and other members of the advertising team, work with a media buyer to work out costs and book advertising space and build close working relations with other media organisations.
Editorial
Art Editor
What you are expected to do: Lay out pages and make sure that the suitable graphics and photographs are used, discuss ideas with colleagues such as journalists and other editorial staff, hiring and working with freelance designers, illustrators and photographers, produce cover designs, set an overall look and style for the publication and make sure that each issue follows this style and redesign the publication to keep up with trends.
What you are expected to do: Use computer software to price jobs and manage orders and invoices, stocktake, and negotiate to buy materials from suppliers, carefully check and agree artworks and designs, supervise orders through the preparation, printing and finishing stages, co-ordinate different print runs by planning the best way to use machinery, staff and resources, solving problems in the production process, make sure work is finished to deadline and to budget, develop new business opportunities and look after existing customers, and provide general administrative support.
Creative
Graphic Designer
What you are expected to do: Discuss the requirements of the project (the brief) with clients and colleagues, provide costs for the project, choose the most suitable materials and style, produce rough sketches or computer visuals to show to the client, use specialist computer software to prepare designs, produce a final layout with exact specifications for typefaces, letter sizes and colours and work to budgets and deadlines.
Managerial
Marketing Manager
What you are expected to do: Research and analyse market trends, identify target markets and how best to reach them, come up with marketing strategies, plan campaigns and manage budgets, organise the production of posters and brochures, design social media strategies, attend trade shows, conferences and sales meetings, make sure that campaigns run to deadline and are on budget, monitor and report on the effectiveness of strategies and campaigns and manage a team of marketing executives and assistants.
Marketing
Market Research Executive
What you are expected to do: What work that your employer expects you to do depends on whether the type of research that you research is quantitative or qualitative. But either way, you will be expected to: meet with clients to discuss research projects, come up with a plan or proposal and present it to the client, manage a budget, design questionnaires and organise surveys, brief interviewers and researchers, monitor progress of surveys, analyse data and present the results to the client and advise the client how they can best match the research.
Sales
Sales Representative
What you are expected to do: Make appointments to meet new and existing customers, understanding your customer's needs, make presentations to promote new products and special deals, agreeing sales, prices, contracts and payments, advising customers about delivery schedules and after-service sales, keeping in contact with existing customers in person and by telephone, recording orders and sending details to the sales office, watching your competitors and the products that they are offering, going to conferences and seminars and keeping up with industry trends, meet sales targets and reporting sales trends to your employer.
Administrative
What you are expected to do: Use computer software to price jobs and manage orders and invoices, stocktake, and negotiate to buy materials from suppliers, carefully check and agree artworks and designs, supervise orders through the preparation, printing and finishing stages, co-ordinate different print runs by planning the best way to use machinery, staff and resources, solving problems in the production process, make sure work is finished to deadline and to budget, develop new business opportunities and look after existing customers, and provide general administrative support.
