Media Industry Jobs Report Film - Shooting Script

Jobs in the Media Industry Report - Script

It will be filmed in the Media Suite with a blank background with graphics appearing on-screen.

Alex and Jordan

Hello, we are Alex and Jordan and welcome to our TV report on how to get a job in the Media industry. (ECU)

During this report, we will take you through a detailed account on how to get a job in Media. For starters, let's talk about the different job roles that the Media world consists of. (WS)

Types of Job Roles

Jordan and Josh

Let's start with technical. In this field, you will be expected to: meet with clients, presenting campaign ideas and costs, maintaining budgets and ensuring that deadlines are met. (CU)

Next, let's discuss creative. In this field, you will be expected to: work closely with clients and other members of your team, research how target audiences use different types of media.
(CU)

Furthermore, let's go over editorial job roles. You would be expected to: ensure that appropriate gimmicks are applied, discuss ideas with colleagues, be able to use software equipment, work with illustrators and photographers. (WS)

Alex and Josh

In addition, the financial aspect of Media is just as important if not more so. You would be expected to: brief the creative team on projects, checking and report to the client on the progress of the project. (CU)

Moreover, the managerial aspect of Media is essential as well. As a manager, your tasks would include: research and analyse market trends, come up with strategies, plan campaigns and balance budgets. (WS)

As well as this, marketing is vital to any Media project's success. If you worked in this field, your responsibilities would be to: manage budgets, design questionnaires, monitor survey results and advise clients on how they can adjust ideas to the research. (CU)

Professional Working Practices

Alex and Jordan


As well as job roles in the Media industry, let's also talk about the professional working practices that each Media genre must adhere to and abide by. (WS) 

The ones that I am going to talk about are the BBC's Editorial Guidelines, the National Union of Journalists Code and the Advertising Code of Practice. (CU)

Though some of the rules differ for each code, they are generally the same and uphold the same principles. (WS)

The NUJ Guidelines relate to Britain's journalism industry and contain strict rules involving: privacy, moral integrity, sensitivity and censorship. (CU)

Josh and Jordan


The BBC Editorial Guidelines contain more or less the same rules but as the organisation as a whole, rather than just journalism. (WS)

Like the BBC, the Advertising Code of Practice uses a generalised view  of standards but includes all types of media and advertising. (WS)

Types of Contracts

Next, I would like to talk about the types of contracts that there are in the business of Media. These are:Full-time Permanent: Media employment on a full-time basis with benefits including a pension, sick pay, holidays or even pay bonuses. (CU)

Part-time Permanent: Media employment on a part-time basis, possibly with the same benefits as full-time permanent employment.


Alex and Josh

Fixed Term: Someone is hired to work on a project for a limited amount of time. (WS)

Stringer: Someone is hired for short notice avaliability to cover new stories. (CU)

Freelance: One of the most common contracts in Media. Someone is hired to work on a project for a certain amount of time. During this time, they can also be working on other projects for other clients. (CU)




Personal Attributes


Alex and Jordan


To get jobs in Media, potential employers will also be looking personality apects to see if you are appropriate for the job. These are: In financial jobs, they are looking for: communication skills, teamwork, professionalism and good business sense. (WS)

In technical jobs, they are looking for: research skills, interpretation skills, IT skills and teamwork. (CU)



In editorial jobs, they are looking for: creativity, confidence, time management skills and attention to detail. (CU)

Josh and Jordan


In creative jobs, they are looking for: IT skills, drawing skills, practical problem solving skills and grammar skills. In managerial jobs, they are looking for: organisational skills, drive, motivation and budgeting skills. (WS)

In marketing jobs, they are looking for: mathematical skills, people skills, intiative, business awareness and initiative. (CU)



In sales jobs, they are looking for: professionality, concentration skills, hard working, maturity and manners. (CU)

Skills and Qualifications

Alex and Jordan


In Media, you will also require qualifications to get the job that you desire. These include: Degrees in Advertising, Marketing, Operational Research, Communication, Business and Psychology. (WS)


Degrees in Graphic Design, Illustration and Fine Art. (CU)

Degrees in Psychology, Sociology, Geography, Social Studies and Anthropology. (CU)

Jordan and Josh


However, before you even think about any of these things, you first have to find where and how to contact companies and establish interviews. (CU) These are:


National Press,


Trade Publications,


Recruitment Agencies,

and

Online.

Media Jobs Report Film - Script with Graphics

Jobs in the Media Industry Report - Script

Hello, my name is Alex Hoad and welcome to our TV report on how to get a job in the Media industry. During this report, we will take you through a detailed account on how to get a job in Media. For starters, let's talk about the different job roles that the Media world consists of.

Types of Job Roles

Let's start with technical (Cartoon Computer Image). In this field, you will be expected to: meet with clients, presenting campaign ideas and costs, maintaining budgets (Economy Chart Image) and ensuring that deadlines are met. Next, let's discuss creative (Canvas On A Wall Image, Hand Sketch).

In this field, you will be expected to: work closely with clients and other members of your team, research how target audiences use different types of media.

Furthermore, let's go over editorial job roles (Final Cut Express Logo Image). You would be expected to: ensure that appropriate gimmicks are applied, discuss ideas with colleagues, be able to use software equipment (Final Cut Express Editing Image), work with illustrators and photographers.

In addition, the financial aspect of Media (Cartoon Bank Image) is just as important if not more so. You would be expected to: brief the creative team on projects (Board Meetings Image), checking and report to the client on the progress of the project.

Moreover, the managerial aspect of Media is essential as well. As a manager, your tasks would include: research and analyse market trends (Analysis of Market Trends), come up with strategies, plan campaigns and balance budgets.

As well as this, marketing is vital to any Media project's success. If you worked in this field, your responsibilities would be to: manage budgets, design questionnaires, monitor survey results and advise clients (Client Meetings Image) on how they can adjust ideas to the research.

Professional Working Practices

As well as job roles in the Media industry, let's also talk about the professional working practices that each Media genre must adhere to and abide by. The ones that I am going to talk about are the BBC's Editorial Guidelines, the National Union of Journalists Code and the Advertising Code of Practice.

(BBC Editorial Guidelines Image)

Though some of the rules differ for each code, they are generally the same and uphold the same principles (Definition of Principles Image). The NUJ Guidelines relate to Britain's journalism industry and contain strict rules involving: privacy, moral integrity, sensitivity and censorship.

(NUJ Guidelines Image)

The BBC Editorial Guidelines contain more or less the same rules but as the organisation as a whole, rather than just journalism. Like the BBC, the Advertising Code of Practice uses a generalised view  of standards but includes all types of media and advertising.

(Advertising Code of Practice Logo)

Types of Contracts

Next, I would like to talk about the types of contracts that there are in the business of Media. These are:

Full-time Permanent: Media employment on a full-time basis with benefits including a pension, sick pay (Cartoon Person with Flu Image), holidays (Tropical Island Image) or even pay bonuses (Wallet of Pound Notes Image).

Part-time Permanent: Media employment on a part-time basis, possibly with the same benefits as full-time permanent employment.

Fixed Term: Someone is hired to work on a project for a limited amount of time.

Stringer: Someone is hired for short notice avaliability to cover new stories (Newspaper Image).

Freelance: One of the most common contracts in Media. Someone is hired to work on a project for a certain amount of time. During this time, they can also be working on other projects for other clients (Project Portfolio Image).

Personal Attributes

To get jobs in Media, potential employers will also be looking personality apects to see if you are appropriate for the job. These are:

In financial jobs, they are looking for: communication skills, teamwork (Office Teamwork Image), professionalism and good business sense.

In technical jobs, they are looking for: research skills, interpretation skills, IT skills and teamwork.

In editorial jobs, they are looking for: creativity (Creativity Word Image), confidence, time management skills and attention to detail.

In creative jobs, they are looking for: IT skills, drawing skills, practical problem solving skills and grammar skills (Spelling Test Image).

In managerial jobs, they are looking for: organisational skills, drive, motivation and budgeting skills.

In marketing jobs, they are looking for: mathematical skills (Maths Exam Image), people skills, intiative, business awareness and initiative.

In sales jobs, they are looking for: professionality, concentration skills, hard working, maturity and manners.

Skills and Qualifications

In Media, you will also require qualifications (British Diploma Image) to get the job that you desire. These include:

Degrees in Advertising, Marketing, Operational Research, Communication, Business and Psychology (Brain Cogs Image).

Degrees in Graphic Design, Illustration and Fine Art (Colourful Sunset Fine Art Image)

Degrees in Psychology, Sociology, Geography (World Map Image), Social Studies and Anthropology.

However, before you even think (Light Bulb Image) about any of these things, you first have to find where and how to contact companies and establish interviews. These are:

National Press (The Times Image)

Trade Publications (Web User Magazine image)

Recruitment Agencies (Insperity Logo Image)

Online (Skillset Logo Image)

Media Industry Jobs Report Film - Script

Jobs in the Media Industry Report - Script

Hello, my name is Alex Hoad and welcome to our TV report on how to get a job in the Media industry.

During this report, we will take you through a detailed account on how to get a job in Media. For starters, let's talk about the different job roles that the Media world consists of.

Types of Job Roles

Let's start with technical. In this field, you will be expected to: meet with clients, presenting campaign ideas and costs, maintaining budgets and ensuring that deadlines are met.

Next, let's discuss creative. In this field, you will be expected to: work closely with clients and other members of your team, research how target audiences use different types of media.

Furthermore, let's go over editorial job roles. You would be expected to: ensure that appropriate gimmicks are applied, discuss ideas with colleagues, be able to use software equipment, work with illustrators and photographers.

In addition, the financial aspect of Media is just as important if not more so. You would be expected to: brief the creative team on projects, checking and report to the client on the progress of the project.

Moreover, the managerial aspect of Media is essential as well. As a manager, your tasks would include: research and analyse market trends, come up with strategies, plan campaigns and balance budgets.

As well as this, marketing is vital to any Media project's success. If you worked in this field, your responsibilities would be to: manage budgets, design questionnaires, monitor survey results and advise clients on how they can adjust ideas to the research.

Professional Working Practices

As well as job roles in the Media industry, let's also talk about the professional working practices that each Media genre must adhere to and abide by.

The ones that I am going to talk about are the BBC's Editorial Guidelines, the National Union of Journalists Code and the Advertising Code of Practice.

Though some of the rules differ for each code, they are generally the same and uphold the same principles.

The NUJ Guidelines relate to Britain's journalism industry and contain strict rules involving: privacy, moral integrity, sensitivity and censorship.

The BBC Editorial Guidelines contain more or less the same rules but as the organisation as a whole, rather than just journalism.

Like the BBC, the Advertising Code of Practice uses a generalised view  of standards but includes all types of media and advertising.

Types of Contracts

Next, I would like to talk about the types of contracts that there are in the business of Media. These are:

Full-time Permanent: Media employment on a full-time basis with benefits including a pension, sick pay, holidays or even pay bonuses.

Part-time Permanent: Media employment on a part-time basis, possibly with the same benefits as full-time permanent employment.

Fixed Term: Someone is hired to work on a project for a limited amount of time.

Stringer: Someone is hired for short notice avaliability to cover new stories.

Freelance: One of the most common contracts in Media. Someone is hired to work on a project for a certain amount of time. During this time, they can also be working on other projects for other clients.

Personal Attributes

To get jobs in Media, potential employers will also be looking personality apects to see if you are appropriate for the job. These are:

In financial jobs, they are looking for: communication skills, teamwork, professionalism and good business sense.

In technical jobs, they are looking for: research skills, interpretation skills, IT skills and teamwork.

In editorial jobs, they are looking for: creativity, confidence, time management skills and attention to detail.

In creative jobs, they are looking for: IT skills, drawing skills, practical problem solving skills and grammar skills.

In managerial jobs, they are looking for: organisational skills, drive, motivation

and budgeting skills.

In marketing jobs, they are looking for: mathematical skills, people skills, intiative, business awareness and initiative.

In sales jobs, they are looking for: professionality, concentration skills, hard working, maturity and manners.

Skills and Qualifications

In Media, you will also require qualifications to get the job that you desire. These include:

Degrees in Advertising, Marketing, Operational Research, Communication, Business and Psychology.

Degrees in Graphic Design, Illustration and Fine Art.

Degrees in Psychology, Sociology, Geography, Social Studies and Anthropology.

However, before you even think about any of these things, you first have to find where and how to contact companies and establish interviews. These are:

National Press

Trade Publications

Recruitment Agencies

Online

List of Media Jobs Online

The Guardian Media Jobs

• Head of Graduate Studies - Faculty of Media, Art and Design
• Head of Input - ITV Network
• UK Sales Manager - Penguin UK Children's Sales
• Sales Team Assistant - Sauce Recruitment
• EA to Global MD - Entertainment - Handle Recruitment
• Graduate Trainee Recruitment Consultant - 1st Place Graduate Recruitment
• Digital Account Manager, Education, Oxford - Inspired Search and Selection
• Sales Account Manager - Events - Shape Media Ltd
• Senior Video and Motion Designer - Atkins
• Head Receptionist - Hatty Blue Recruitment Advertising Agency
• Film and Photography Content Manager - Oxfam GB
• Marketing Manager (Part Time) - Atwood Tate
• Technology Reporter/Online Journalist - Guru Careers
• Business Development Manager - Sport - Lipton Media
• Head of Design - McKay Williamson
• Senior Director of Exhibition - Media Exhibitions - Dragonfly 

BBC Academy

• Networking
• TV Presenting
• Freelancing
• Radio Production Trainee
• Student Radio
• Technical Broadcasting
• Radio Apprenticeship
• Radio 1 and 1-Xtra Intern
• Software Engineering
• Television Producer
• Radio Editing and Sound Design
• Radio Scripting
• Digital Journalism
• Blogging
• BBC News Style Guide
• Risk Assessment
• Legal Assessment 

Sky Jobs

• Pro-Active Customer Advisor
• Sales Advisor
• Advisor Experience Manager
• Retail Sales Manager
• National Business Development Executive
• Sky Ad Smart Sales Manager
• Business Development Executive
• Retail Sales Advisor

ITV Jobs

• VP Legal & Business Affairs
• Senior Network Engineer
• Senior Media & Connectivity Specialist
• Project Manager - Digital UK (12 month fixed term contract)
• Picture Researcher - ITV Breakfast
• Operational Risk Administrator
• Marketing Executive (ITV Studios GB)
• Middle-Senior Graphic Designer

Channel 4 Jobs

• Sales Assistant
• Editor, Entertainment
• Assistant Manager Accountant
• PR & Marketing Manager
• VRM Data Analyst
• Controller of Systems Delivery
• Senior Strategy Analyst
• Assistant - Airtime Management

Channel 5 Careers

• Customer Service
• Corporate Information
• Programme Production
• Sales 
• Press
• Digital Media
• Commercial Development

Methods of Recruitment

The media industry uses a number of techniques to recruit staff. The techniques that they use to advertise job roles in the media industry include:

National Press

The media section of The Guardian, for example, publishes every Monday. Every week this paper provides several pages of media jobs and include them on it's website.

Trade Publications

There are a number of media trade publications that have sections for jobs. Media Week is a publication that specialises in keeping media professionals informed about events in the media. They have a section of jobs in their magazine and on their website.

Recruitment Agencies

Recruitment agencies tend to recruit for specialist areas - the television industry, for example. Inspired Selection is an agency that specialises in both recruiting both creative and administrative staff for the publishing industry. The company has a website that includes jobs vacancies across it's offices in London and Oxford.

Online

Some media companies advertise their job roles online and even offer potential employers courses that they can attend to learn the skills necessary for the job. BBC Academy is a good example of this.

http://www.bbc.co.uk/academy

jobs.sky.com

www.itvjobs.com

jobs.channel4.com

about.channel5.com/careers

Professional Working Practices

People who work in the media industry have to work to professional standards. These standards are important especially in the media genres of: the Press Sector's Code of Practice, the BBC's Editorial Guidelines and the Advertising Code of Conduct.

The National Union of Journalists

The Press Sector's Code of Conduct has outlined the principles of UK journalism since 1936. As such, they also follow a code of conduct with which to uphold. These are:

• To uphold and defend the freedom of the press as well as to uphold the right of free expression at all times.

• To strive to ensure that information is honestly obtained, accurate and fair.

• That journalists do their best to remove harmfully inaccurate information.

• That journalists separate fact from fiction.

• To obtain material by honest, straightforward and open means.

• To do nothing to intrude on someone's privacy, grief or distress.

• That journalists protect the identities of sources who supply information in confidence.

• To resist any attempts to influence, distort or suppress information.

• To produce no material likely to offend or encourage hatred or discrimination against people on the grounds of their age, gender, race, skin colour, religion, disability, marital status or sexual orientation.

• To not promote or voice for any commercial service and product.

• That journalists must seek consent from an appropriate adult when interviewing or photographing a child on the topic of their welfare.

• To not purposely imitate other newspaper/journalist's work.

The BBC's Editorial Practices 

The British Broadcasting Corporation has a strict policy when it comes to editing, publishing and broadcasting material. This includes:

• To avoid knowingly misleading it's audiences or abusing the BBC's trust.

• To truthful and ensure that what the BBC publishes/broadcasts is as accurate as possible.

• To be impartial and open-minded when examining evidence and weighing up facts.

• To ensure that the BBC's decisions are no influenced by outside interests.

• To protect the vulnerable from harm and avoid causing unjustifiable offence.

• To report stories that are of significance to the BBC's audiences.

• To based publishings/broadcasts on fairness, openness, honesty and straight dealing.

• To respect privacy and not infringe it with probable cause.

• To ensure the dignity of children and protect their emotional and psychical well-being.

• To be transparent about content and to protect the identities of the sources who provide them.

• To be accountable to their audiences and acknowledge and correct mistakes.

Advertising Code of Practice

The Advertising Code of Practice was established in 1961 to listen to people's complaints about various adverts and then judge for themselves whether they should be sanctioned or not. This code includes:

• To avoid misleading people and prove that claims are true

• To avoid causing harm and offence to people

• To avoid causing children psychological, psychical and moral harm

• To respect people's right to privacy

• To ensure that all environmentally-friendly or "green" claims made in ads are accurate

• To ensure that all health claims, advice, qualifications and statistics in ads are medically proven and accurate

• To ensure that all health and nutrition claims, claims about vitamins and minerals, and formula information in ads are accurate and not misleading

• To ensure that all ads do not heavily promote religion, criticise other faiths or encourage taking parts in the Dark Arts (card reading, exorcisms, seances, satanism, fortune telling, etc)

• To ensure that all ads do not promote gambling in a harmful manner (claiming that gambling is an alternative to employment, claim that winning is easier than it actually is, etc)

• To ensure that all ads do not portray drinking vast quantities of alcohol as entertaining, humorous or makes who drink excessively popular or attractive (especially when it comes to drunk driving)

Legal Restrictions

In the business of Media, employees must observe certain rules. They cannot simply say what they like, go where they like or record what they like. The legal issues that must be considered include:

Libel Law

Libel is the defamation (damage) of a person's character using written words in text.

Slander Law

Slander is the defamation (damage) of a person's character using verbally spoken words.

Copyright

Copyright means that you must not use other people's work and claim it as your own. If you want to use someone else's work, you must ask for written permission. You always need to be aware of the issue of copyright, and how it impacts on the working life of a media professional.

Censorship

Censorship means that you have to abide by decisions of government on what you can print or report about certain sensitive issues.

Race Discrimination Act 1965/Race Equality Act 2010

Racist incidents, ranging from criminal harassment and abuse to physical violence, are offences under the criminal law. Publishing and distributing materials, such as leaflets and newspapers, that are likely to incite racial hatred is also a criminal offence.

Racially offensive material in the media includes media codes of practice. Complaints can be made to the Press Complaints Commission or the Broadcasting Standards Authority. Complaints about racially offensive advertisements should be made to the Advertising Standards Authority.

Types of Contracts

Full-time permanent

This type of contract employment on a full-time basis, with benefits, which could include a pension scheme, sick pay, holiday entitlement or bonuses.

Part-time permanent

This contract provides part-time employment on an agreed work pattern, with benefits, which may be the same as those on a full-time permanent contract.

Fixed Term

An employee is hired to work on a particular project that lasts for a limited amount of time. For example, you may be hired as a lighting technician for a TV drama that is filmed on location over a three month period.

Stringer

A stringer contract is where you are hired on the basis of being available at short notice to find out about new stories. This may be an article for a local newspaper, filming a local football match or recording an interview for a radio station.

The term 'stringer' originated in the newspaper industry, where journalists were employed to "string words together". They were paid according to the length of the articles that they produced - as measured, some claim, by a piece of string.

Freelance

A freelance contract is one of the most common contracts in the media industry. A freelancer works on a project in a role, such as a journalist, for a contracted amount of time. Freelancers can be working on a number of projects at the same time for various clients.

Personal Attributes

Financial

Advertising Account Executive

To become an advertising account executive, you need:

• Well spoken with written communication skills
• Strong presentation and negotiation skills
• Confidence, tact and a persuasive manner
• Good organisational and time management skills
• Good people skills
• The ability to lead and motivate a team
• A willingness to work long hours, often under pressure
• A professional manner
• Good business sense and the ability to work to budgets

Technical

Advertising Media Planner

To become an advertising media planner, you will need:

• Well spoken and written communication skills
• Research skills
• Strong presentation and negotiation skills
• Confidence, tact and persuasiveness
• The ability to analyse and interpret statistics
• Good IT skills
• Good people skills to work well as part of a team and with a range of clients
• The ability to work under pressure and to deadlines
• A professional manner
• An understanding of business and different types of media

Editorial

Art Editor

To become an art editor, you should have:

• Creativity
• An understanding of the magazine industry
• Confidence to present your ideas
• The ability to work to tight deadlines and within budget
• Excellent IT skills
• The ability to explain your ideas clearly to other staff
• Attention to detail
• Organisational and time management skills
• The ability to work well as a team

Creative

Graphic Designer

To become a graphic designer, you will need:

• Creativity and imagination
• IT skills
• Drawing skills
• An ability to find practical solutions to problems
• Knowledge of printing techniques and photography
• The ability to manage your time, meet deadlines and work within a budget
• An understanding of current trends and styles
• Excellent communication skills
• Good spelling and grammar

Managerial

Marketing Manager

As a marketing manager, you should have:

• Excellent spoken and written communication skills
• A creative approach
• Good organisational and planning skills
• The ability to lead and motivate a team
• Drive, motivation and initiation
• The ability to work under pressure and to deadlines
• The confidence to sell your ideas
• Attention to detail
• Good business sense and budgeting skills

Marketing

Market Research Executive

To be a market research executive, you'll need to have:

• Excellent mathematical and computer skills
• The ability to analyse and interpret statistics
• Good communication and people skills
• Written communication skills for reporting and designing questionnaiers
• Creative problem solving skills
• Accuracy and attention to detail
• Good organisational and time management skills
• The ability to work well under pressure
• Initiative and teamwork skills
• An interest in psychology and behaviour
• Business awareness

Sales

Sales Representative

To be a sales representative, you should have:

• Excellent sales and negotiation skills
• Good communication and people skills
• Confidence and motivation
• Determination and the drive to work towards targets
• The ability to work well on your own and as part of a team
• Good organisational and time management skills
• The ability to deal with customers who turn you down
• Attention to detail
• The ability to develop in-depth knowledge about your products and markets
• Good business sense and a professional manner

Overall, there are some common personal attributes that all media bosses are generally looking for in their potential employees. These are:

• Formal - professional
• No swearing
• Act in a mature manner
• Good concentartion
• Polite
• Good hygiene
• Good appearances - smart dress sense
• Good time keeper
• Positivity
• Hard working
• Confident
• Open minded
• Team player

Skills and Qualifications

Financial

Advertising Account Executive

There is no fixed entry to get into advertising. Most new advertising account executives have a degree and you can also get this job through a Higher Level Apprenticeship.  

As a graduate, it's possible to enter advertising with any degree, although some employers may prefer a degree that is more closely related to the industry, for example:

• Advertising
• Marketing
• Statistics or operational research
• Communication and Media studies
• Business or management
• Psychology

Technical

Advertising Media Planner

Most new advertising media planners have a degree. You will also need to show employers that you are genuinely interested in different types of advertising media.

Advertising is a very competitive industry and you may have an advantage if you have a degree in related to one of the following subjects:

• Advertising
• Marketing
• Statistical or operational research
• Communication and Media studies
• Business or management
• Psychology

Editorial

Art Editor

There is no set entry route to become an art editor. It is becoming more common for new art editors to have a degree in an Art-related subject. If you have a broad portfolio of examples of your work and experience, you could still become an art editor without a degree.

If you wish to study towards a degree, relevant subjects include:

• Graphic design
• Illustration
• Fine Art

Creative

Graphic Design

Most professional graphic designers have a foundation degree or a degree in graphic design or other art and design-based subjects.

You will also need a working knowledge of desktop design software such as Illustrator, InDesign and QuarkXPress, as well as image editing packages like PhotoShop. You can do courses on these at colleges and private training providers.

You will need to have an up-to-date portfolio to show potential employers what you can do.

Managerial

Marketing Manager

You will usually need at least five years' experience as a marketing executive before you can progress into management.

Some employers may prefer you to have to a marketing or business-related degree, or a professional marketing qualification such as:

• The Chartered Institute of Marketing (CIM) Professional Diploma in Marketing
• Institute of Direct and Digital Marketing (IDM) Diploma in Direct and Interactive Marketing

Marketing

Market Research Executive

You may be able to get this job by first becoming a market research assistant, or interviewer, with or without a degree. 

Competition's strong at all levels. To enter as a market research executive, most employers will expect you to have a foundation degree. A number of different subjects are available.

For quantitative work, the following degrees may be useful:

• Maths
• Statistics
• Business/Management
• Economics

For qualitative work, useful degrees include:

• Psychology
• Sociology
• Geography
• Social Sciences
• Anthropology

Sales

Sales Representative

Employers will expect a good standard of education. For some sales jobs, such as technical sales, employers may prefer you to have a relevant qualification like a degree.

If you are new to sales, completing an introductory qualification like those offered by the Institute of Sales and Marketing Management (ISMM) may improve your job prospects. These include:

• Level 1 Award in Sales and Marketing
• Level 2 Certificate in Sales and Marketing

You may also become a sales representative after starting as an administrator in a sales office. Previous experience in a retail or customer service role may help get the job by this route.

Types of Conditions, Working Hours and Pay Types

Financial

Advertising Account Executive

Pay Types

Starting salaries are around £18,000 to £24,000 a year. 

With experience, this normally rises to between £30,000 and £45,000 a year.

With extensive experience, you could earn up to £48,000 or more.

Working Hours

You would usually work from 9am to 5pm, Monday to Friday. You can often work longer hours if you have deadlines to meet.

Conditions

You will be based on an office, but you may also have to travel to meet clients.

Technical

Advertising Media Planner

Pay Types

Starting salaries can be between £18,000 and £22,000 a year.

With experience, this can rise to £25,000 to £45,000.

Senior planners can earn £60,000 or more.

Working Hours

Your hours can vary. You will usually work Monday to Friday, from 9am to 5pm. You may often work longer if there are deadlines to meet.

Conditions

You will usually be based in an office, though may travel occasionally to meet clients and media owners.

Editorial

Art Editor

Pay Types

Starting salaries can be around £18,000 a year.

With experience, earnings can be around £25,000 to over £32,000.

Senior art editors may earn £40,000 or more.

Working Hours

You would usually work normal hours, Monday to Friday. Extra hours may be needed to meet important deadlines like magazines going to the press.

Conditions

You would do most of your work on a computer and be based on an office or a design studio. You may often need to travel to attend meetings. This can include travelling abroad if your work includes managing photo shoots.

Creative

Graphic Designer

Pay Types

Starting salaries can be around £14,000 and £17,000 year.

Experienced graphic designers can earn be from £18,000 to over £30,000.

Senior designers may earn between £32,000 and £50,000.

Working Hours

You will usually work from around 9am to 5pm, you would need to work longer hours when there are deadlines to meet. As a freelance graphic designer, your working hours would vary depending on the amount of work that you get.

Conditions

You would usually be based in a studio or an office, but you may spend time visiting clients and printing companies.

Managerial

Marketing Manager

Pay Types

Management salaries are usually between £25,000 and £40,000 a year.

Senior managers and marketing directors can earn £50,000 or more a year.

Working Hours

You would usually work from 9am to 5pm, Monday to Friday. Hours can vary at busy times such as preparing for campaign launches. You may also need to attend trade fairs, exhibitions and networking events in the evening or at the weekend.

Conditions

You would usually in an office. You may also have to travel to meet clients and attend conferences and product launches.

Marketing

Market Research Executive

Pay Types

Starting salaries can be between £20,000 and £22,000 a year.

With experience, this can rise to between £23,000 and £35,000.

Senior market research executives can earn £50,000 or more a year.

Working Hours

If you work as a quantitative researcher, you'll usually work standard hours, Monday to Friday, with occasional overtime to meet project deadlines. If you work as a qualitative researcher, you'll often work evenings and weekends to visit clients and focus groups.

Conditions

If you work as a quantitative researcher, you'll usually work in an office. If you work as a qualitative researcher, you will have to travel often and will have no set place of work. As such, a driving licence and a car are also required.

Sales

Sales Representative

Pay Types

Many companies offer a basic salary plus commission which may be based on meeting targets. Some sales representatives earn commission only.

Job adverts usually show the potential total salary including commission, known as On-Target Earnings or OTE.

Basic starting salaries can be between £15,000 and £20,000 a year, plus commission.

With experience, this can rise to between £35,000 and £50,000 or more.

Commission can greatly increase earnings. Salaries may also include a company car, petrol allowance and bonus schemes.

Working Hours

Your working hours would be from 9am to 5pm, Monday to Friday. You may be able to choose your hours as long as you meet your sales targets.

Conditions

You would often cover a wide area as you would spend a lot of time driving to meet clients. When not on the road, you would be based in a local or regional sales office, or you could work from home. 

Some sales representative jobs may involve travelling abroad if the company that you work for sells to customers overseas.

Game of Thrones - End Credits

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